Ralston Family Farms Brand Refresh
At Ralston Family Farms, our commitment to our values runs as deep as the generational ties that hold us together. As a family business rooted in tradition, we understand the importance of embracing change as a catalyst for growth, creativity, and innovation. For generations, our family has nurtured the land, planting seeds of faith, integrity, and responsible farming practices into everything we do. We take joy in offering a wide range of healthy options, exclusively American-grown rice. We genuinely believe in being responsible stewards of the land and offering nourishing food for families all over the country.
With a renewed focus on our core values, delivering exceptional quality, and upholding our commitment to environmental stewardship, Ralston Family Farms is stepping boldly into the future with an invigorating brand refresh.
Over the past few months, we have conducted extensive research to gain insight into the key messaging objectives that shape consumer purchasing decisions. These findings have been instrumental in guiding our communication priorities and design objectives throughout our brand refresh design process. Through this research, we have discovered several important consumer preferences that have shaped our approach.
Consumers have expressed a strong desire to truly understand the intricate flavors and textures that distinguish each unique rice variety we offer. They want to explore the inherent complexities of our products in order to make informed decisions that align with their personal preferences.
Furthetmore, participants voiced that environmental sustainability and responsible practices are important to them. They want complete transparency about what we are doing to take care of our planet for future generations.
Consumers have also shown a strong preference for supporting family-owned farms, recognizing the unparalleled dedication, heritage, and trustworthiness they embody. They actively seek to align themselves with brands that uphold these values and contribute to the growth of smaller businesses rather than heavily manufactured corporations.
Lastly, our research has found that consumers hold products grown in the USA to a high standard. At Ralston Family Farms, we take pride in our American roots, and we are fully committed to providing consumers with the finest domestically grown rice available.
Now, let's explore the exciting details of our brand refresh:
Introducing our new and improved logo! Our captivating design puts our family name at the forefront, featuring bold characters and a flowing font that pays tribute to the Arkansas River, the powerhouse that nurtures our beloved rice fields.
Along with our new logo comes a brand new packaging design that captures the essence of our rice varieties. While we have stayed true to our unique patented carton, the refreshed packaging now prominently showcases each rice variety, providing high-level descriptions of their distinct flavors and nutritional benefits. We have also placed an emphasis on our commitment to sustainability, highlighting how we give back to our land and embody our mission.
Our brand refresh is set to officially launch in July of 2023. You can find Ralston Family Farms rice at major natural and conventional stores near you, available nationwide.
We are excited for what this new chapter will bring, upholding our rich heritage while embracing the future with open arms. Follow us on Instagram and Facebook to stay up-to-date with the latest news and updates about Ralston Family Farms!